Advice and answers from the Flywheel team

What is Flywheel?

Overview of Flywheel, how it works for your business, products and ads.

Bid Automation: MACS

MACS, Performance Expectations & More! Everything you need to know about bid automation.

Manage My Account: Billing

Learn how to add new users and storefronts, review billing details and cancel your account.

Campaign Structure & Creation

Campaign Structure Best Practices

Sponsored Products FAQs

Strategies, answers and advice from our experts

Sponsored Brands

Sponsored Brands

Manage My Account: New Users & Storefronts

Learn how to add new users and additional storefronts/marketplaces to Flywheel

Complete guide to PAT Ads

Harness the power of Product Attribute targeting

Flywheel Product Updates

Learn about new features and product enhancements

As the Flywheel Keeps Spinning

Already checked out our Launch guide? Become a Flywheel pro by reviewing the articles here

📹 How-to videos

Videos to help you learn how to use ALL the Flywheel features

New on Amazon

Learn more about new feature releases on Amazon and how Flywheel works with them

Advanced Advertising Strategy

Next level strategy to get more targeted and address common Sponsored Products scenarios

All Collections

MWS Authentication

Authentication via MWS Tokens