Getting a product from your supplier to Amazon requires investment. This investment is your Cost of Goods Sold or COGS.

What are COGS?

COGS refers to the direct costs of producing the goods sold by a company. This amount includes the cost of the materials and labor directly used to create the good. Within Flywheel, we also encourage you to include your distribution (shipping) costs.

COGS excludes indirect costs such as overhead, ad spend and marketing.

What should you factor in when entering COGS?

Things you should consider when entering COGS for a particular SKU:

  1. Supplier costs
  2. Cost of getting the item to your local warehouse. For FBA this includes inbound shipping costs to Amazon.
  3. In case of Seller-fulfilled Prime or Fulfilled by Merchant (FBM), consider including the cost of shipping the product to a shopper

Pro tip: Have dedicated SKUs for both FBA and FBM listings so you don't need to constantly update your COGS in Flywheel. For easy management include 'fba' at the end of the SKU.

What should you leave out of your COGS calculation?

Things we report for you and should be excluded from your calculation:

  1. FBA fees (where applicable). This includes pick-n-pack, order handling, shipping and Amazon customer support
  2. Amazon selling fees: The commission or referral fee Amazon collects on each sale, commonly 15%, but varies based on category
  3. Advertising spend

Why do we need COGS for Flywheel?

COGS data helps us provide a holistic view of how your Amazon business is performing. Upload this information on the Product Settings page to unlock additional features and gain insights in Flywheel, such as:

  1. Estimated Gross Profit: View trends for your business on the Home Page and individual products on the Product Metrics page
  2. Estimated Gross Margin: Available at product level on Product Metrics page
  3. Pre-Ad Gross Margin: Understand your margins before factoring in ad spend. Use this metric on the Campaigns page to help you set MACS
  4. MACS Calculator: COGS are required to use this functionality.
  5. Campaign Creator: COGS will help the Campaign Creator provide more accurate MACS suggestions.

How do you enter COGS?

Learn how to set COGS in Flywheel here.

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