The Analytics section in Flywheel is designed to give you your trends and performance at-a-glance.

Watch this short video to learn more about Flywheel Analytics or read on below:

Check out some of the presets

Total Sales vs. Estimated Gross Margin

By tracking these together you can see if changes in your gross margin affect your total sales. Can you sell your products at a higher price without hurting your sales volume?

Estimated Gross Profit vs. Total Sales

This graph is an easy way to visualize the change in your margins over time. The closer together these lines are, the more of your sales you keep. Where can you cut costs to improve margins without hurting sales?

Estimated Gross Profit vs. Ad Spend

This graph tells you how effective your ad spend is at driving total profitability. What products do you have ad spend for that also have high gross margins? Consider investing more in advertising for these SKUs.

Custom charts

You have free reign to compare any 2 metrics on this chart. Pick the ones that make the most sense based on lifecycle and business objective.

Examples of what to look at during Aggressive Launch and Launch:

  • Total impressions vs. total ad spend
  • Total clicks vs. total ad spend
  • Total revenue vs. total ad spend (TACoS)

Examples of what to look at during "Increase Sales":

  • Total revenue vs. total ad spend (TACoS)
  • Total conversions vs. total ad spend

Examples of what to look at during "Target Profitability":

  • Total revenue vs. total ad spend (TACoS)
  • Total revenue vs. Est. Gross Margin
  • Est. Gross Margin vs. total ad spend
Did this answer your question?