Understanding the relationship between your ACoS and TACoS and between Total Sales and Ad Sales, provides key insights on where your products are in their lifecycle and if your advertising strategy needs to be adjusted.  

Use these charts as a starting-off point to see what your metrics mean and where you should focus your efforts. 

What do trends in ACoS and TACoS mean?

ACoS is your advertising cost of sale. It is calculated by dividing your ad spend by advertising sales and indicates the efficiency level of your advertising. 

TACoS is your total advertising cost of sale. It is calculated by dividing your ad spend by total sales and provides a holistic view of how your advertising efforts are impacting your overall business. Learn more about TACoS here.

What do trends in advertising revenue and total revenue mean?

Additional Resources:
Understanding the Campaign Lifecycle
Evaluating Campaign Performance: Are my campaigns working?

Blog: 7 Amazon Ad Metrics to Know 

Did this answer your question?