There are a lot of ways to slice and dice performance and it can be intimidating to start analyzing your own performance. To make it easier, we have collected the most common data trends across our sellers and what they mean. With this guide in hand, you can see what area requires your attention and where you need to deep dive.

Use these charts as a starting-off point to see what your metrics mean and where you should focus your efforts. Keep in mind, these don't cover all possible scenarios and might require more investigating!

To make sure you are up to speed: review campaign objectives here.

What do trends in ACoS and TACoS mean?

ACoS is your advertising cost of sale. It is calculated by dividing your ad spend by advertising sales

TACoS is your total advertising cost of sale. It is calculated by dividing your ad spend by total sales. Learn more about TACoS here.

What do trends in advertising revenue and total revenue mean?

How do I analyze these metrics?

You can compare any two metrics (at the account level) in the Analytics section of Flywheel. Learn more about using it here.

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