Get to know your products

**Note: Any products with lifetime sales or ad spend are included on this page.**

With Flywheel, you don’t have to make decisions based on surface-level data. You can get right down to the product level and take actions to improve performance on individual products. There are dozens of ways to use the data in Flywheel to meet your business objectives, but let’s start by understanding some of these metrics.

1. Est. gross margin. This number tells you the percentage of your total sales that become gross profits. It is calculated by dividing gross profit by total sales and multiplying by 100

2. Units sold. Number of units sold over a given time period of a particular SKU.

3. Ad sales. Sales generated from Sponsored Products advertising over a given time period for a particular SKU.

4. Ad spend. The amount spent on Sponsored Products advertising over a given time period for a particular SKU.

5. Cost of Goods Sold. The cost of manufacturing and getting your products ready to sell. It is the total for units sold of a particular SKU over a given time period

6. Est. FBA Fees. Estimated FBA fees for a particular SKU including pick and pack, order handling, shipping and customer support. Only for FBA SKUs, does not include FBM or Seller-fulfilled Prime

7. Est. Amazon Selling Fees. Commission charged by Amazon for each sale made. Percentage of commission varies by category.

8. Associated Campaigns. Number of active campaigns a particular SKU is being advertised in. Too few campaigns might mean you don’t have the ideal mirror campaign structure and too many might mean you are spreading your advertising budget too thin.

🏃‍♀️Teika Action: Sort by “est. gross margin”. Look at the product with the highest margin: Is this product being advertised? Make sure you check “Associated Campaigns” to see if it is in at least one automatic and one manual campaign. Look at the SKU with the lowest margin: Where can you cut back on expenses? If the product is one you are newly launching, you might be okay with a low margin for a while.

Providing COGS Information

Learn how to enter COGS data here

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