The Top Contributing Keywords page of Flywheel provides you with a list of your top performing keywords based on net ad revenue.  Within this page you will see which keywords from your manual campaigns are generating the most money for you. 

The keyword data provided on this page is taken from the last rolling 30 days of data. Changes in data is updated in Flywheel each week on your sync day. You can see the date of your last sync at the top of the page.  

Leverage Top Contributing Keywords

There are no actions to take on this page, however this list is a good resource to:

  1. Identify keywords to be used as "backend" keywords on your listing
  2. Further optimize your listings and product descriptions
  3. Gain insights on where you're spending your money  

Adding keywords as backend keywords will essentially allow you to double down on specific keywords, boosting the relevancy of your listing in the eyes of Amazon's Algorithm. Increased relevance means higher placement!

Pro Tip
: If you notice your brand name is showing up often on the list, you may be overspending on brand terms. Consider restructuring your campaigns to an audience based structure so you can reduce spend on brand terms and redirect it to generic terms. 

Additional Resources:
Audience Based Campaign Structure
Optimize your Product Listing Page

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