Besides adding keywords to your campaigns, there are more ways to use your data to increase your products performance!
Leverage Top Contributing Keywords
The Top Contributing Keywords page of Flywheel provides you with a list of your top performing keywords based on net ad revenue. Within this page you will see which keywords from your manual campaigns are generating the most money for you.
There are no actions you can take on this page, however this list is a good resource to identify backend keywords to be added to your listings, as well as a way to optimize your listing product descriptions. By doing so, you essentially tell Amazon this word is extremely relevant to you and it will increase the chances of your ad showing for relevant searches.
Pro Tip: If you notice your brand name is showing up often on the list, you may be overspending on brand terms. Consider restructuring your campaigns to an audience based structure so you can reduce spend on brand terms and redirect it to generic terms.