Besides adding keywords to your campaigns, there are more ways to use your data to increase your products performance!
Leverage Top Contributing Keywords
This page of the Flywheel advertising lists those keywords already in your manual campaigns that have generated the most net ad revenue for you. This list is a good resource for backend keywords, as well as ways to optimize your listings.
If a keyword is making you a lot of money, you want to make sure you mention it in your product description and add it to the list of keywords on the backend. By doing so, you essentially tell Amazon this word is extremely relevant to you.
There is no further action you are required to take on this page within the software, just use the data wisely!