What is hourly bidding?

The Flywheel Hourly Bidder examines each ad target you have and evaluates whether it has the best bid, multiple times a day

Will I see my bids change every hour?

The Bidder evaluates often, but only changes bids when it detects changes in performance. Constantly and unnecessarily shifting bids can lead to a lot of ups-and-downs in ACoS and a really bumpy ride.

You can check out your bid changes in the Change History tab.

How many bid changes lead to ideal performance?

The Flywheel Hourly Bidder has the ability to pull data from Amazon on every ad target you have and calculate a statistically informed bid for that target, every hour.

For example: A seller doing $1 million in annual sales is going to require, on average, 40,000 bid changes a month to keep their ad performance optimized.

What are the benefits of hourly bidding?

Hourly bidding allows you to be more responsive to changes in the marketplace. Amazon is a dynamic ecosystem and you want to make sure you are reacting to:

  • New competitors
  • Seasonality
  • Trends in searches
  • Changes in inventory levels and Buy Box occupancy

Next: What is Price Aware Bidding? (video)

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