Flywheel's "Shopper Segmentation" feature, also known as 'tagging', easily lets you identify search terms with a
competitor tag so you can target advertising based on shopper behavior and campaign objectives
How does the feature work? ️
Simply tag search terms as either
competitor in the easy-to-use modal.
Click on the tag icon 🏷
Enter your own brand names and variations and enter any known competitors
See the tags populate immediately on the Keywords to Add page ✨
Easily move keywords into targeted brand or competitor campaigns
What if I don't have brand or competitor campaigns?
If you see a high volume of searches for your own brand name or are in a competitive category, then it might be time for an advanced, audience-based campaign structure.
This will allow you to implement different strategies based on types of searches and target campaigns efficiently.
What do I do next?
Let Flywheel take over from here. Turn on Instant-Link to automatically map each suggestion to the right target ad group.
Click here to learn more about finding and adding new keywords with Flywheel.