Bid Automation for your Sponsored Product, Sponsored Brands and Sponsored Display campaigns can be enabled and disabled on the 'campaigns' tab within 'advertising'.
Enabling Bid Automation
If your campaigns are brand new, you begin bid automation by setting your Max Ad Cost per Sale, or MACS at the campaign level. Simply enter your MACS, and click Save Changes. Bid automation will be automatically enabled and we will begin to publish bids directly in Seller Central, on your behalf.
If you're enabling automation on a campaign that was recently paused, you begin automation by setting your MACS and also flipping the toggle from 'disabled' to 'on'. Don't forget to hit save!
Disabling Bid Automation
If you need to stop bid automation for any of your campaigns, you can adjust the toggle in-app and your campaigns will no longer be automated. This means Flywheel will no longer automatically adjust your bids in Seller Central.
Disabling bid automation for a campaign does not remove the previously set MACS. If you had COGS set, the MACS Calculator will be grayed out, the previously set MACS will still be visible, but you will be unable to make any changes to the field until the bid automation toggle is turned back on.
Disabling bid automation will not affect keyword actions, you will still receive recommendations on a weekly basis.
While we always recommend automating your campaigns, you know your business best, and if you need to pause automation for any campaigns we want you to have that option.