Bid automation saves you time and money by taking the guesswork out of bidding to help you hit your advertising goals. Whether you’re goal is to maximize sales or improve product level profitability, Flywheel’s value based bidder is the solution.
Introduction to Bid Automation
One of Flywheel's greatest features is its automated ‘Bidder’. Our bidding algorithm calculates the optimal bid for a keyword or ad group based on your campaign performance and your inputs in our system, called MACS. Once your MACS are set, bid automation is enabled. Flywheel will now start making bid adjustments directly in Amazon, so you don’t have to!
Bid automation is crucial to your advertising performance because your conversion rate can change with every click you get. For high volume sellers, your conversion rate will change multiple times a day. Our intelligent bidder will evaluate your performance each hour and automatically make adjustments to your bids as new data is received.
In Flywheel we support bid automation for the following advertising types:
- Sponsored Products (1P and 3P)
- Sponsored Brands
- PAT Campaigns
Now that you know what bid automation is and the advertising types that are supported, let’s learn how to turn on bid automation using MACS.
Next: What is MACS?