Where do I set MACS in Flywheel?
Setting MACS on the Campaigns Page:
Setting MACS in Flywheel is easy. Within the Advertising section, navigate to either 'SP Campaigns' or 'SB Campaigns'. Enter MACS in the column 'Set Max Ad Cost per Sale' and click 'Save All Settings'. This will enable bid automation on the campaign.
Using the MACS Calculator:
Uploading COGS (cost of goods) for your products will enable the MACS calculator and automatically provide you with insights on your product margins.
What is the highest and lowest MACS I can set?
You can set a MACS between 3% - 200% in the flywheel software. If you want to set a MACS lower than 3% or remove it entirely, you should to consider disabling (removing) bid automation on that campaign.
Can I remove MACS?
You are unable to remove or delete MACS in Flywheel, but you can disable automation, which would perform the same affect. Disabling automation allows you to technically remove a MACS because it halts bid automation, allowing you to manually control bids in Seller/Vendor Central. Learn more about Disabling Bid Automation.
Where do I see the bid changes?
Review bid changes at any time under the Change History section. You can see what the old bid was, what the new bid is and the reason for the change. Learn more about Bid Change Reasons.
In Seller or Vendor Central:
Flywheel publishes bids directly in Seller/Vendor Central. If you're bidding on an auto campaign you will see the new bid reflected at the ad group level. In manual campaigns, new bids are reflected at the keyword level.
Amazon Bidding Strategies: What works best with Flywheel?
What to Expect after Setting MACS
When to Make Changes to MACS
Next: How to Set MACS: Deep Dive