Our new analytics page allows you to gain valuable insights into your Amazon advertising performance by viewing data across all of your storefronts as well as subsets of campaigns.
These new reporting options provide you with a holistic view of your advertising performance and help you to identify and drive actionable insights.
- Understand your Amazon Performance Holistically: Compare performance across and between profiles, advertising types, and campaigns.
- Compile and Review Performance of Similar Campaigns: View subsets of campaigns in total and in comparison to one another, so that you can understand how the advertising of a set of products is performing as a whole.
Let's learn how to use the page:
Profile Selection: Use the drop down to select the profiles (storefronts) in which you want to compare advertising data. If you have multiple storefronts connected under one account, you can select one or many to compare data.
Timespan: Use the date picker to customize the date range for data review. Use shorter timespans to evaluate how recent changes are affecting performance and longer timespans to evaluate performance trends.
View: Use the drop down to select specific metrics to analyze performance from the list of presets. (Additional metrics will be included soon!)
Filters: Apply filters pertaining to campaign type, targeting type and/or campaign name to further refine your results.
Review Data Across Profiles:
To review data across one or multiple profiles, choose the profile selection, the timespan, select the metric to analyze and hit 'Run Query'.
Apply Additional Filters:
Further refine the data set by viewing data for particular subsets of campaigns, targeting types (auto, manual, null aka sponsored brands) and/or campaign type (sponsored products or sponsored brands).
After you make your selections make sure you hit 'Apply' to update the chart. Do not hit 'run query' again.
When would I want to review subsets?
Reviewing subsets of campaigns is a great way to track performance if you have multiple brands being sold under one storefront or if you want to evaluate performance of products in different stages of the product or campaign lifecycle.
Redefine the way you determine success by establishing clear goals and key performance indicators (KPIs) for different types of campaigns, and track the results independently against those goals.
Learn more: Analytics: Measure Success with Metrics