Action: Select the products you want to advertise
Review and Select the product lines you'd like to advertise.
How to Use:
Campaign Creator displays your entire catalog, grouped together by product line, referred to here as Parent Product.
The Parent Product represents the parent ASIN or a singleton ASIN, if there are no variations. If a parent product has child variations, use the drop down arrow to view those products
Select the Parent Products you would like to use for the campaign build. Uncheck any variations (child ASINs) you do not wish to include in the build.
Pro tip: Child SKU and product price are included in the product label to help you identify products for advertising. Be mindful of FBA vs FBM SKUs when making your selection.
Campaign Creator will automatically group products in campaigns by product line. In Step 3, you will have the option to choose your build plan type: Basic or Advanced.
Additional page functionality:
Use the search bar to locate specific products to advertise. You can search by product name, ASIN or SKU.
Column Sort and Filter:
Custom sort and filter functionality available on each column. For example, filter by 'Associated Campaigns" to select products that aren't being advertised.
Product Level Metrics:
Product metrics will provide insights on products to advertise and help you set advertising goals in Step 2.
If a product has variations, the parent product will show the aggregate product metrics. These are calculated as follows:
- Sum: Total Sales, Ad Sales, Ad Spend
- Average: ACOS, Pre-Ad GM% (if an ASIN has no data it is not reflected in average)
- Associated Campaigns: Sum of unique campaigns among the SKUs
Next: Step 2: Choose Advertising Goals for your Products