Action: Select the products you want to advertise
Review and Select the product lines you'd like to advertise.
How to Use:
Campaign Creator displays your entire catalog, grouped together by product line, referred to here as the 'Parent Product'.
The Parent Product represents the parent ASIN or a singleton ASIN, if there are no variations. If a parent product has child variations, use the drop down arrow to view those products
Select the Parent Products you would like to use for the campaign build. Uncheck any variations (child ASINs) you do not wish to include in the build.
Pro tip: Child SKU and product price are included in the product label to help you identify products for advertising. Be mindful of FBA vs FBM SKUs when making your selection.
Output: Campaign Structure
Campaign Creator will build campaigns for each parent product, each child ASINs will be housed in individual ad groups. In Step 3, you will have the option to choose your campaign structure, Basic (1:1) or Advanced (4:1). The structure will be applied to all selected parent products.
Additional Page Functionality:
To locate specific products for advertisement, utilize the search bar and/or custom sort and filter functionality available on each column.
Tip: Use the filter for 'Associated Campaigns" to identify products that aren't being advertised.
Product level metrics will provide insights on current spend and sales volume, these will aid you product goal selection in Step 2. If a product has variations, the parent product will show the aggregate product metrics. These are calculated as follows:
- Sum: Total Sales, Ad Sales, Ad Spend
- Average: ACOS, Pre-Ad GM% (if an ASIN has no data it is not reflected in average)
- Associated Campaigns: Sum of unique campaigns among the SKUs
Next: Step 2: Choose Advertising Goals for your Products