The advanced campaign structure build gives you the ability to target different audiences more efficiency. In order to do so, you must separate brand, competitor, and category (generic) keywords into their own campaigns.
How to Use:
Input at least one term related to your brand and competitors. This may include your brand name, variations of your brand name, popular product names, and common misspellings, and similarly done for your competitors.
If you're currently using the "tagging" functionality on the keyword actions page in Flywheel, these will automatically populate here.
About this Page:
Entering brand and competitor terms has two functions:
- Terms entered here are added as phrase match keywords to your new campaigns
- Terms entered are used as a tagging system enabling Flywheel to map where existing keywords should be transferred to: Brand vs Competitor campaign
More about brand and competitor terms:
Since these are being added as phrase match keywords, you only need to add a handful of terms in order to gain a wide reach.
- For example, if you add “Nike” as a brand term, any search term that contains “Nike” in it will be captured, similar to phrase match keywords rules.
- You don’t need to add generic terms related to your product like, “Nike running shoes” or “workout gear Nike” as brand tags. The term “Nike” will cover both of those situations.
Note: For best results, post campaign launch, consider manually adding your brand and competitor terms as negative phrase match keywords to every auto, generic, and opposing brand/competitor campaign.
Next: Step 4 Review and Edit Campaigns