Action: Review & Edit your new campaigns 

Review your new Sponsored Products campaigns along with our recommendations for daily budgets and MACS. Recommendations for MACS are based on your product goals, gross margins, and campaign targeting type.

Before submitting your new campaigns to Amazon, you have the option to edit: campaign name, start and end date, daily budget, and MACS setting.

How to Use: Let’s get familiar with this page

The key campaign settings are summarized at the parent product level: start/end date, budget, goal and MACS. Use the dropdown arrow (#2) to expand the view and reveal your campaigns and ad groups.

  1. Turn on ‘Edit Mode’ to view the editable fields 
  2. Expand view to reveal new campaigns, ad groups and associated settings
  3. Campaign Start Date and End date
  4. Daily Budget: Parent Product budget is the combined total value for all associated campaigns
  5. Keywords: number of keywords added to each campaign and ad group
  6. Parent Product Goal: Launch, Growth, Profit, Liquidation, Combination 
  7. MACS: Parent Product MACS reflects the full range of suggested MACS across all associated campaigns and ad groups

Tips for Editing Fields:

If you need to make edits to any of these settings, consider these best practices.

Campaign Name:

Campaign Creator currently uses the Parent ASIN title as the bulk of the campaign name. If this title is too long or the product title frequency changes, you may find it hard to distinguish which products are in your campaign.

To write a good campaign title, include:

  • Generic identifier for the products in the campaign, i.e. "Women's Exercise T-Shirts"
  • Audience type: Brand, Competitor, or Category/Generic
  • Campaign Goal: Launch, Growth, Profit
  • Targeting Type: Auto or Manual

Example: "Women's Exercise Tees (Generic) - Launch - Auto" and "Women's Exercise Tees (Generic) - Launch - Manual"

Be consistent! Do not use different naming for the campaign counterparts. Learn more about smart naming convention here.

Start Date and End Date:

Start date defaults to 'today's date'. Only push this out if you're not ready to start advertising. Campaigns will still launch in Amazon, but will not appear in active campaigns list until the new start date.

End date defaults to "No End Date". We do not recommend including an end date. Once an end date is reached in Amazon you will not be able to restart the campaign or retrieve the data. Always use the pause functionality if you need to stop a campaign.

Budgets:
Budgets are calculated based on historic spend or sales data, if available. Learn how your budgets are calculated here.

You can edit your daily budget at the parent product or campaign level. The parent level budget reflects the total budget for all associated campaigns. Edits made at parent level will cascade down proportionally to each campaign.

We recommend making changes at the campaign level. Factor in product goals, average CPC for the products being advertised and traffic levels to ensure budgets last the entire day.

MACS: 

MACS is an input that communicates with our bidder to determine the optimal bid for your keywords. Campaign Creator will make recommendations for your ad group level MACS based on your product margins, goal, and target audience (brand, competitor, category/generic).  

You can edit MACS at the campaign and ad group level. For best results, we only recommend editing MACS at the ad group level. Changes made to MACS at the campaign level will override the MACS set at each ad group and for campaigns with varying goals and margins, this could result in over/underspending. 

You always have the ability adjust MACS on the campaigns page after launching your campaigns. 

Learn more about MACS and how they're calculated here.

What if I need to make other changes?

Use the 'back' button if you need to add or remove any products or make changes to your product goals. Your current progress will be saved.

Want to learn more about your new campaigns, check out our FAQ on Campaign Settings

Ready to Launch?

Hit 'submit' to send your new campaigns to Amazon for approval. Within a few minutes your new campaigns will up and running, with bid automation enabled.

Read on to learn more about what happens to your existing campaigns and keywords. 

Next: What Happens After I Submit my Campaigns?

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