Our work doesn't stop at campaign launch. Once your new campaigns are up and running, Flywheel will automatically transfer your top keywords, pause SKUs in your pre-existing campaigns, and start calculating and publishing bids directly in Amazon.
1. Campaigns submitted to Amazon for Approval
Typically within a few minutes your new campaigns are approved by Amazon. For larger campaign builds, it may take up to 20 minutes. Keep an eye out for your confirmation email alerting you of their status.
2. Status Email Sent
Once approved by Amazon, Campaign Creator will send you a confirmation email alerting you of their status. Your new campaigns will immediately populate within the campaigns page in Flywheel. If there were issues with your campaign upload, please contact our support team for assistance.
Quickly locate your new campaigns using the search bar, try searching vertical line TM.
3. SKUs PAUSED in Existing Campaigns
Campaign Creator will immediately pause SKUs used in the build in all of your pre-existing Sponsored Product campaigns. The ad group and campaign will remain running (enabled), only the SKU is being paused.
4. Keyword Transfer
Existing keywords that have generated at least 1 sale OR at least 16 clicks in past 30 days will be automatically transferred to your new campaigns. Keywords are transferred with the same text and match type as from the sourced campaign.
If you entered brand and competitors terms in the advanced structure build, all terms are added as a phrase match keyword in the respective campaigns.
If no keywords meet this criteria, your generic manual campaign may launch as "incomplete" in Amazon. No worries, your auto campaign will help you discover new keywords! Learn more about keyword transfers.
Note: Campaign Creator does not transfer or add any negative keywords.
5. Bid Automation Enabled (MACS)
Campaign Creator will automatically enable bid automation on your new campaigns using the MACS set during the campaign build. We will immediately start collecting data and publishing bids to Amazon, to get your new campaigns ramped up as quickly as possible. Learn more about MACS and Bid Automation.
In the next section we cover in more detail how Flywheel Campaign Creator generates custom settings.
Next: What happens to my keywords?