Your campaigns are only as good as your keywords. Following that logic, if you have existing keyword data, any keywords that have proven to convert in the prior 30 day period, will be automatically transferred to your new campaigns.
What Keywords does Campaign Creator transfer?
Campaign Creator will transfer any existing keywords that have generated at least 1 sale OR 16 clicks in the past 30 days will be transferred with the same text and match type as from the sourced campaigns.
If you used the Advanced build type, any brand or competitor terms entered will be added as phrase match keywords in your new brand and competitor campaigns respectively.
How can I see what keywords were transferred?
On the review campaign page you can see how many keywords were transferred to each campaign and ad group.
At this time, Campaign Creator does not store a log of keyword transfers in Flywheel. If you would like to review all changes, download the 'Bulk Operations File' from Campaign Manager in Amazon. Select 'todays date' for the date range and include "campaigns with no impressions" to see the most recent info.
How does Campaign Creator know where to transfer keywords?
When determining the placement of a keyword, Campaign Creator reviews the keyword to ASIN relationship. If a keyword generated sales for a particular ASIN it will be added to that ad group. If a keyword resulted in a sale for multiple products, it will be added to all relevant ad groups.
If you're running the Advanced 'Audience Based' Structure, we'll map all possible keywords against the list of user-entered brand and competitor terms to route the keyword to the correct target ad group/campaign. This means keywords associated with your brand will be added to your brand campaign.
Will there be situations where no keywords are transferred?
Yes, if a keyword has not proven to convert in the past 30 days, it will not be transferred. If no keywords are transferred to a new campaign or ad group, the campaign will still be created, but the ad group will show as ‘incomplete’ in Amazon. Over time, your Auto campaign will generate keyword recommendations based on consumer search terms to add to these ad groups. Once keywords are added to the campaign it will automatically begin running.
Pro tip: Use Flywheel's Keywords to Add functionality to discover data-back keywords to add to your campaigns.
The same logic will apply if your products are new to advertising and you're just beginning the keyword discovery process. Learn more about the benefits of running Basic 'mirrored' Campaign Structure.
Are my existing Negative Keywords also added?
No negative keywords are transferred to new campaigns.
- No negative keywords from existing keywords.
- Keywords added to new manuals are not auto-negated within the new auto campaign.
- Brand and Competitor keywords are not automatically added as 'negative phrase' keywords in their corresponding campaigns. This is specific to the Advanced Build Type.
Next: Campaign Creator: How are MACS Calculated?