How are my campaigns structured (products grouped)?


How are my campaign and ad group names determined?

Naming convention is very important to maintaining an efficient workflow. To generate your campaign and ad group names we used an abbreviated form for the Parent Product name. Each ad group follows a similar form, showing a shorten child SKU name.

At the end of the campaign and ad group we always include the 'campaign type'. This indicates the audience that is being targeted: Auto, Brand, Competitor, or Generic. Learn more here

How is the start and end date determined?

The default start date is today’s date. The default end date is “No End Date”. As a best practice, no end dates should ever be set. These dates cannot be extended once they have passed. When there is no end date, campaigns can be paused and enabled whenever you choose.

How is the Default Bid calculated for Ad Groups and Keywords?

Campaign Creator aims to set starting bids that will ramp up traction on new campaigns as quickly as possible.

Newly created campaigns utilize an initial bid mechanism which utilizes the following features to determine the default bid: Bid Policy, Product Price, MACS, and the Conversion Rate assumption. Historical data is incorporated for keywords targeting similar products with an exact match type.

How are my daily budgets calculated?

Budgets are calculated based on historic spend or total sales data at the SKU level, when available. The minimum daily budget is $10. Learn more here.

What settings are used for Amazon Bidding Strategies?

When using Flywheel's bidding algorithm, you see best results using Amazon's default bidding strategies. Campaign Creator will default to, 'Dynamic bids - down only' and Bid placement of 0%. Learn more here.

Additional Resources:
FAQ - Campaign Creator
What to know about keyword transfers
How are MACS calculated?

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