With Flywheel, you don’t have to make decisions based on surface-level data. You can get right down to the product level and take actions to improve performance on individual products.

Identify opportunities to reduce inefficient spend and improve profitability:

  • Find SKUs being advertised in too many campaigns
  • Find unprofitable SKUs and adjust your advertising strategy
  • Find SKUs that may be unprofitable prior to advertising: can you increase your price or reduce your COGS?
  • Evaluate your product offering: should you be selling SKUs with a negative gross margin?
  • Check on the health of your "best sellers", do they also have a healthy margin?

Identify opportunities to increase visibility and sales volume:

  • Find and target SKUs that are not being advertised in any campaigns
  • Find SKUs with high gross margin and low ad spend: these may have opportunity to grow volume profitability
  • Find and targets SKUs that have low sales volume: start to increase advertising spend

Note: You must enter your cost of goods sold (COGS) on the product settings page in order to see: Est. Gross Margin, Est. Gross Profit, and Est. Pre-Ad Gross Margin.

On the product metrics page, we give you the data you need to identify these opportunities and more. Let's get a feel for the page:

  1. Search for specific products or groups of products
  2. Switch between Child ASIN and Parent ASIN view
  3. Sort and set custom filters across all columns
  4. Customize your date range
  5. Export your data as a csv. file (Note: Set filters will be honored when exporting data)
  6. Est. Pre-Ad Gross Margin will inform you of your profitability prior to factoring in ad spend
  7. Est. FBA Fees and Est. Amazon Selling Fees automatically populate from Amazon reporting
  8. Associated Campaigns: hover over tooltip to see the active campaigns a particular SKU is being advertised in. If a SKU is paused in a campaign, it will not show on list

Review Flywheel Glossary for a full set of definitions. You can also hover over the column title to see a quick definition.

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