Inventory Optimization can be found in Flywheel within Products > Inventory Metrics. Navigate here to review and analyze key inventory metrics and demand forecast insights for your Amazon business.
Does Inventory Optimization work for both FBA and FBM SKUs?
Flywheel displays inventory data for all Fulfilled By Amazon (FBA) SKUs held in Amazon's Fulfillment Network (AFN).
For Fulfilled By Merchant (FBM) SKUs, inventory data can only be displayed if the Seller has reported their inventory levels to Amazon. Since these SKUs are not held in AFN inventory metrics data will be incomplete. Forecasts and insights are most accurate for FBA inventory.
Are COGS required to use Inventory Optimization?
Yes. In order to display profitability metrics such as inventory value, estimated profit margin, and return on investment, the cost of goods sold (COGS) must be entered at the product level. COGS can be set on the Product Settings page. Be sure to update your COGS anytime there are changes to the unit cost.
Overview of Inventory Features
There are three main components of the Inventory page the dashboard, metrics table, and data analytics tools. Let’s get a feel for the page.
Follow this guide or click into the title shortcuts to jump ahead.
Dashboard (1): Snapshot of the key profitability metrics for your Amazon business: Inventory Value, Total Sales, Est. Profit Margin, Return on Investment (ROI), and Sell-Through Rate.
Metrics Table (2): Displays inventory, performance, and profitability metrics at the SKU level. Use this information to make purchasing decisions and identify where you're performing well, and where you may need improvement.
Edit Columns (3): Customize the dataset you're viewing by adding and/or removing metrics from the table.
Custom Filters (3): Apply multiple custom filters to narrow down the dataset and quickly discover areas of your business that may need attention.
Data Export (5): Download the metrics table into a CSV for further evaluation.
If you’re new to inventory management, be sure to review our section covering inventory management basics to learn how to get the most from Inventory Optimization.
Next: Inventory Dashboard: Performance at the Account Level