What is the Inventory Dashboard?
The inventory dashboard provides you with an at-a-glance view of the performance of your Amazon business by showcasing five key inventory management metrics.
Tracking your inventory management metrics on a continuous basis enables you to identify trends and gain insights that can help you take the necessary steps forward in terms of optimizing your margins, freeing up cash flow, and improving your overall inventory health.
What metrics are shown in the dashboard?
The dashboard displays your Inventory Value, Total Sales, Est. Profit Margin, Return on Investment (ROI), and Sell Through Rate.
These metrics are calculated as the aggregate (roll-up) value for all of your products within the metric tables. FBM data will be included, if available.
The dashboard metrics are responsive to changes applied to custom filters and the date range. To adjust the time period you're viewing click
Trailing 4 Weeks at the top of the page.
What do these metrics mean?
Inventory Value: The current value of your FBA products in the Amazon Fulfillment Center. The summation of your COGS for all unsold inventory. Shows current value.
Total Sales: Total sales or revenue for all units sold in the trailing 4 week period. Includes paid and organic sales. Excludes Sponsored Brands.
Est. Profit Margin: Estimated profit based on all units sold in the trailing 4 week period after accounting for Amazon fees, advertising spend, and COGS. Also referred to as Est. Gross Margin and Adj Gross Margin. (This does not include SKUs with no COGS set).
Return on Investment (ROI): Measures your ability to turn inventory into gross profit. This ratio informs you of how much money you earn for every dollar you invest in inventory. Also referred to as GMROI.
Sell-Through Rate: Measures the rate at which your units are selling out. This helps you to understand how prepared you are for the demand you're facing.
Tracking these key metrics are helpful to use as a reference to see how things are performing overall, but viewing this information at the SKU is even more important.
Next: Inventory Metrics Table: Performance at the SKU level