The competitive landscape of brands and products varies day by day and can be affected by multiple factors, such as trends, seasonality, and specific investments brands and their competitors make to add prominence to their products.
No matter what category you’re selling in or for how long you’ve been selling, you always need to be aware of who you’re competing with and how their positioning, or changes in their positioning, may impact your brand presence.
Gathering market intelligence about your competitors is an integral part of knowing how your business fits into the market. By tracking your most important searches over time you’re able to collect relevant information on what’s working and what’s not working providing you with valuable insight to pursue growth opportunities and protect your brand.
Introducing Flywheel Market Intelligence
Market Intelligence in Flywheel 2.0 is designed to give you a scalable way to track your key terms over time, helping you gain valuable insights into your brand coverage, product ranking, and general positioning in the marketplace.
By measuring brand coverage over time brand owners have the ability to identify changes in competitive positioning, allowing them to pivot their strategy to maintain market share, identify areas for growth, and defend their brand.
Next: Learn how you can get started using Market Intelligence
Market Intelligence is in beta and currently only available to a select group of customers. Interested in learning more about this feature, Flywheel 2.0, or how you can be selected for early access? Sign up for Flywheel 2.0 early access.