Market Intelligence in Flywheel unlocks Share of Voice insights. These insights provide you with a competitive edge by showing you which Brands are appearing on the first page of search results for a particular keyword and how often.

What can you do with Market Intelligence?

  • Track your business-critical search terms at scale

  • Measure and monitor the performance of your brand relative to your competitors

  • Discover which brands are appearing on the first page of search results for a particular keyword

  • Learn how a brand's products are ranking, for paid and organic listings, on the first page of search results for a particular keyword

  • Review changes in product positioning over time to identify trends in their performance

  • Leverage insights to optimize advertising in Amazon

Share of Voice insights are represented in Flywheel as Brand Coverage on Search (BCS) and Average Product Rank.

These metrics provide you with a fundamental understanding of the competitive positioning of your brand and products, which can be leveraged to help further optimize your advertising strategy on Amazon.


Access Market Intelligence in Flywheel by clicking:


Next: Learn how to begin tracking search terms in Market Intelligence

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