What is the Average Product Rank?
Product Rank shows you how a brand's products are ranking, for paid and organic listings, on the first page of search results for a particular keyword. Product Rank shows your positioning on the page relative to competitors.
The average product rank is calculated by looking at all of the product positions, since rank will change for each search, and the number of times the product appeared. The lower the number, the higher you appear on the page.
What insights does Product Rank provide you?
Track brand terms and competitor terms to gauge how you compare today and how this changes over time.
Understand your paid and organic positioning to gain insights on areas where you may be over or under-investing in advertising.
Monitor changes in product positioning over time to understand the impact advertising changes have had on performance.
Track competitor performance to learn which search tactics work well for them.