The inventory health dashboard contains three sub-dashboards. Each dash provides you with key insights on the status of your current inventory levels and recommended call-to-actions that can be used to influence your advertising strategy and inventory planning.

Inventory Age:

What does this show you?

Inventory age is determined by the number of days a unit is in Amazon's Fulfillment Network (AFN). An inventory age is applied to any FBA product that has at least one unit available for sale.

This does not include products with unfillable units or units in the researching status.

How to Use:

Use Inventory age to identify SKUs that are at risk of or currently are subject to long-term storage fees (LTSF). Units that have been in fulfillment centers for more than 180 days may be subject to LTSF.

This dashboard highlights at risk SKUs and provides recommended actions to help you reduce LTSF and better manage the investment return on your inventory.

CTA: Advertise, Advertise/Liquidate, and Liquidate/Recall

For products that are already being advertised but experiencing low traffic and/or low conversions, try to increase demand by:

  • Increasing advertising efforts: Increase bids/MACS, daily budget, improve keywords, implement new ad types to drive more traffic

  • Optimize your product listing pages to improve conversions

  • Lower your product price to become more competitive

Weeks of Supply:

What does this show you?

Weeks of supply represents the estimated number of weeks your current inventory will last based on the projected demand for the product.

How to Use:

Weeks of Supply helps you manage your inventory levels, create replenishment plans, and better understand demand. Use this dashboard to identify products that are at risk of stocking out and products with excess stock that may impact your profitability.

CTA: Reorder now, Reorder soon, Advertise

Use weeks of supply and sell-through rate to best understand how prepared you're to meet the current demand. If your sell-through is too low it can mean your supply is greater than the demand you're facing (overstocked) or you're priced too high. If it's too high it can mean you have too little inventory on hand (understocked) or you're priced too low.

Tip: If you're selling out faster than you're able to reorder consider increasing your price or reduce advertising efforts to prevent stocking out.

Learn more about Weeks of Supply and Sell-Through Rate.

On-Hand Inventory:

What does this show you?

The on-hand inventory shows the status of your units in fulfillment centers.

How to Use:

Review the status of your SKUs as you're creating your replenishment plans to ensure you don't over-purchase and take action on unsellable units.

CTA: Return/Dispose

Often times returned and defective units will be deemed unsellable by Amazon. If you're seeing a high number of returned units for a particular SKU this may be due to your product listing page. Learn more about these metrics here.

Note: FBA Small and Light products are subject to the 180-day long-term storage fee (LTSF). Standard FBA units that have been in fulfillment centers for more than 365 days will be subject to LTSF.

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