Product Metrics - Understand the Data

Product Metrics, TACoS, Gross Margins, COGS & More

10 articles in this collection
Written by Teikametrics Education

Product Goals

Review product level goals on the Product Metrics Page

Written by Teikametrics Education
Updated over a week ago

Using the Product Metrics page

Put SKU-level data to work for you

Written by Teikametrics Education
Updated over a week ago

Product Settings: COGS

How to enter COGS in Flywheel

Using Product Settings Page. How to upload COGS data in Flywheel.

Written by Teikametrics Education
Updated over a week ago

Understanding COGS

Understand what goes into your Cost of Goods Sold--and why it matters for Flywheel

Written by Teikametrics Education
Updated over a week ago

Product Metrics

Amazon Attribution: Same SKU vs Other SKU

Understanding Amazon's Attribution for Sponsored Products

Written by Teikametrics Education
Updated over a week ago

Understanding your TACoS

Understand and analyze the Flywheel metric: Total Advertising Cost of Sale. High TACoS vs Low TACoS

Written by Teikametrics Education
Updated over a week ago

Understanding Gross Profit and Margin

Understand and analyze new Flywheel metrics: Gross Profit and Gross Margin

Written by Teikametrics Education
Updated over a week ago

Pre-Ad Gross Margin vs Estimated Gross Margin

Gross Margins on the Campaign Performance and Product Metrics Page

Written by Teikametrics Education
Updated over a week ago

How is Total Sales calculated?

Learn how Flywheel calculates your total sales

Written by Teikametrics Education
Updated over a week ago

What is ROAS?

Learn about the metrics: Return on Ad Spend

Written by Teikametrics Education
Updated over a week ago