Amazon Campaign Structure 101

Learn Campaign Structure Best Practices and tips for using bulk files in Seller Central

10 articles in this collection
Written by Krissy Axon

Experts Guide to Sponsored Products Campaign Structure [Blog]

Master the art of Sponsored Products campaign creation and successfully grow your Amazon business

Written by Krissy Axon
Updated over a week ago

Campaign Structure: Best Practices

Campaign Creation: Best Practices

Campaign Configuration Checklist: how to group products and tips for improving management

Written by Krissy Axon
Updated over a week ago

Basic Campaign Structure: Mirrored Campaigns

Best Practices for basic campaign structure: 1:1

Written by Krissy Axon
Updated over a week ago

Advanced Campaign Structure: Audience Based Targeting

4:1 Structure that targets different Audiences: Branded, Competitor, Generic

Written by Krissy Axon
Updated over a week ago

Flywheel Campaign Creator

Flywheel's Campaign Creator

Get started with Campaign Creator!

Written by Krissy Axon
Updated over a week ago

Campaign Creation: Seller Central

TAKE ACTION: Upload SP Campaigns to Seller Central

Upload your bulk file template to Seller Central

Written by Krissy Axon
Updated over a week ago

Sponsored Brands

Sponsored Brands: Campaign Creation

Create your first Sponsored Brands campaign

Written by Krissy Axon
Updated over a week ago

Sponsored Brands: Measuring Performance

Top metrics to track when running Sponsored Brands campaigns

Written by Krissy Axon
Updated over a week ago

PAT Campaigns

What are Product Attribute Targeting (PAT) Campaigns?

PAT ads overview, strategy and how it works with Flywheel

Written by Krissy Axon
Updated over a week ago

How to create Product Attribute Targeting PAT Campaigns

Creating and using Product Attribute Targeting campaigns in Seller Central

Written by Krissy Axon
Updated over a week ago