Amazon Campaign Structure 101
Learn Campaign Structure Best Practices and tips for using bulk files in Seller Central
12 articles in this collection
Written by Teikametrics Education
Written by Teikametrics Education
Campaign Structure: Best Practices
Campaign Creation: Best Practices
Campaign Configuration Checklist: how to group products and tips for improving management
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Basic Campaign Structure: Mirrored Campaigns
Best Practices for basic campaign structure: 1:1
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Advanced Campaign Structure: Audience Based Targeting
4:1 Structure that targets different Audiences: Branded, Competitor, Generic
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Flywheel Campaign Creator
Flywheel Campaign Creator
Get started with Campaign Creator!
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Campaign Creation: Seller Central
TAKE ACTION: Complete the Organization Template
Correctly fill out the Organization Template for efficient campaign creation
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
TAKE ACTION: Complete the Bulk Template
Use the bulk template to make changes to existing campaigns or create new campaigns in bulk
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
TAKE ACTION: Upload SP Campaigns to Seller Central
Upload your bulk file template to Seller Central
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Sponsored Brands
Sponsored Brands: Campaign Creation
Create your first Sponsored Brands campaign
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
Sponsored Brands: Measuring Performance
Top metrics to track when running Sponsored Brands campaigns
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
PAT Campaigns
What are Product Attribute Targeting (PAT) Campaigns?
PAT ads overview, strategy and how it works with Flywheel
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago
How to create Product Attribute Targeting PAT Campaigns
Creating and using Product Attribute Targeting campaigns in Seller Central
Written by Teikametrics Education
Updated over a week ago
Updated over a week ago