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Sponsored Products 101

Sponsored Products 101

Understanding the fundamentals of Sponsored Product Advertising

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9 articles in this collection
Written by Krissy Axon

Sponsored Products Fundamentals

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Written by Krissy Axon
Updated over a week ago

Ad Types: Sponsored Products vs Sponsored Brands

Differences between SP and SB advertising
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Written by Krissy Axon
Updated over a week ago
Campaign Management: Structure

Automatic Campaigns vs Manual Campaigns

Understand the differences between Auto and Manual Campaigns
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Written by Krissy Axon
Updated over a week ago

Why should I run automatic campaigns?

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Written by Krissy Axon
Updated over a week ago

Search Term vs Keyword

What is the difference between a Search Term and Keyword?
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Written by Krissy Axon
Updated over a week ago

Keyword Match Types

Broad, Phrase and Exact Keyword Match Types
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Written by Krissy Axon
Updated over a week ago
Advertising Metrics: ACoS, CPC & More

FAQs: Understanding ACoS

What is ACoS?
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Written by Krissy Axon
Updated over a week ago
Campaign Performance

Why did my ACoS increase?

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Written by Krissy Axon
Updated over a week ago

How do I Lower My ACoS?

What factors can cause your ACoS to be too high and how you can bring it down
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Written by Krissy Axon
Updated over a week ago