Bid Automation: MACS | Flywheel Help Center

Bid Automation in Flywheel

Learn about Bid Automation in Flywheel

Written by Teikametrics Education
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Getting Started with Bid Automation

What is MACS?

Understand what MACS are and the role they play in bid automation.

Written by Teikametrics Education
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How to Set MACS: The Basics

Set MACS based on your advertising goals and margins to enable bid automation

Written by Teikametrics Education
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How to Set MACS in the Flywheel Software

Follow these steps to setting MACS in the Teikametrics software.

Written by Teikametrics Education
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Setting MACS: Deep Dive

Learn about the 5 key nuances that influence how your MACS will affect performance

Written by Teikametrics Education
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Quick Tips for Setting and Adjusting MACS

Quick tips for what to do and what NOT to do when setting and adjusting MACS.

Written by Teikametrics Education
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Using the MACS Calculator

Understanding, calculating and setting MACS to start bid automation using the MACS calculator

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Adjusting your MACS

When and how you should make adjustments to MACS

Written by Teikametrics Education
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Performance Expectations

Performance Expectations: What to Expect after Setting MACS

Campaign Optimization can take up to 90 days, learn more about common performance trends after setting your MACS.

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Evaluate Campaign Performance: Are My Campaigns Working?

Are your MACS working for you? Step by step guide to evaluating performance

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Evaluating Performance: Too Much Spend, No Spend, High ACoS

Not seeing the desired results? Learn what factors may lead to poor performance and how to get things back on track.

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Evaluating Performance: Actions in Flywheel to Troubleshoot

Actions to take in Flywheel to get campaign performance back on track

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Evaluating Performance: External Factors Influencing Success

Understand the role external factors play in your Amazon advertising performance

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How the Bidder Works

How Does the Bidder Work?

Understand the phases of bid automation: Starter Bid, Discovery Stage, Value Bid

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Value Based Bids: 101

What is the value bid, how are bids calculated and what performance factors that influence bid changes

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What are the Reasons for Bid Changes?

Get more insight into how bid changes are made

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Bidding Algorithm: FAQ

Frequently asked questions about value-based bid changes

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What is Hourly Bidding 🕑

All your hourly bidding questions, answered

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What is Price Aware Bidding?

What sets Flywheel's price aware bidding apart?

Written by Teikametrics Education
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Settings

Amazon Bidding Strategies: Best Settings for Flywheel

Dynamic Bidding Strategies and Bid Boosters in Amazon: how do these work with Flywheel?

Written by Teikametrics Education
Updated over a week ago