Bid Automation: MACS

MACS, Performance Expectations & More! Everything you need to know about bid automation.

15 articles in this collection
Written by Krissy Axon

Bid Automation in Flywheel

Learn about Bid Automation in Flywheel

Written by Krissy Axon
Updated over a week ago

Getting Started with Bid Automation

What is MACS?

An Intro to MACS and Bid Automation in Flywheel

Written by Krissy Axon
Updated over a week ago

How to Set MACS: The Basics

Set MACS based on your advertising goals and margins to enable bid automation

Written by Krissy Axon
Updated over a week ago

How to Set MACS

Follow these steps to setting MACS in the Teikametrics software.

Written by Krissy Axon
Updated over a week ago

Setting MACS: Deep Dive

Learn about the 5 key nuances that influence how your MACS will affect performance

Written by Krissy Axon
Updated over a week ago

Quick Tips: Setting MACS

Quick tips for what to do and what NOT to do when setting and adjusting MACS.

Written by Krissy Axon
Updated over a week ago

Using the MACS Calculator

Understanding, calculating and setting MACS to start bid automation using the MACS calculator

Written by Krissy Axon
Updated over a week ago

Adjusting your MACS

When and how you should make adjustments to MACS

Written by Krissy Axon
Updated over a week ago

Performance Expectations

Performance Expectations: What to Expect after Setting MACS

Campaign Optimization can take up to 90 days, learn more about common performance trends after setting your MACS.

Written by Krissy Axon
Updated over a week ago

How the Bidder Works

How Does the Bidder Work?

Understand the phases of bid automation: Starter Bid, Discovery Stage, Value Bid

Written by Krissy Axon
Updated over a week ago

Value Based Bids: 101

What is the value bid, how are bids calculated and what performance factors that influence bid changes

Written by Krissy Axon
Updated over a week ago

What are the Reasons for Bid Changes?

Get more insight into how bid changes are made

Written by Krissy Axon
Updated over a week ago

Bidding Algorithm: FAQ

Frequently asked questions about value-based bid changes

Written by Krissy Axon
Updated over a week ago

What is Price Aware Bidding?

What sets Flywheel's price aware bidding apart?

Written by Krissy Axon
Updated over a week ago

Settings

Amazon Bidding Strategies: Best Settings for Flywheel

Dynamic Bidding Strategies and Bid Boosters in Amazon: how do these work with Flywheel?

Written by Krissy Axon
Updated over a week ago