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Bid Automation: MACS
Bid Automation: MACS
MACS, Performance Expectations & More! Everything you need to know about bid automation.
15 articles in this collection
Written by
Krissy Axon
Bid Automation in Flywheel
Learn about Bid Automation in Flywheel
Written by
Krissy Axon
Updated over a week ago
Getting Started with Bid Automation
What is MACS?
An Intro to MACS and Bid Automation in Flywheel
Written by
Krissy Axon
Updated over a week ago
How to Set MACS: The Basics
Set MACS based on your advertising goals and margins to enable bid automation
Written by
Krissy Axon
Updated over a week ago
How to Set MACS
Follow these steps to set MACS.
Written by
Krissy Axon
Updated over a week ago
Setting MACS: Deep Dive
Learn about the 5 key nuances that influence how your MACS will affect performance
Written by
Krissy Axon
Updated over a week ago
Quick Tips: Setting MACS
Quick tips for what to do and what NOT to do when setting and adjusting MACS.
Written by
Krissy Axon
Updated over a week ago
Using the MACS Calculator
Understanding, calculating and setting MACS to start bid automation using the MACS calculator
Written by
Krissy Axon
Updated over a week ago
Adjusting your MACS
When and how you should make adjustments to MACS
Written by
Krissy Axon
Updated over a week ago
Performance Expectations
Performance Expectations: What to Expect after Setting MACS
Campaign Optimization can take up to 90 days, learn more about common performance trends after setting your MACS.
Written by
Krissy Axon
Updated over a week ago
How the Bidder Works
How Does the Bidder Work?
Understand the phases of bid automation: Starter Bid, Discovery Stage, Value Bid
Written by
Krissy Axon
Updated over a week ago
Value Based Bids: 101
What is the value bid, how are bids calculated and what performance factors that influence bid changes
Written by
Krissy Axon
Updated over a week ago
What are the Reasons for Bid Changes?
Get more insight into how bid changes are made
Written by
Krissy Axon
Updated over a week ago
Bidding Algorithm: FAQ
Frequently asked questions about value-based bid changes
Written by
Krissy Axon
Updated over a week ago
What is Price Aware Bidding?
What sets Flywheel's price aware bidding apart?
Written by
Krissy Axon
Updated over a week ago
Settings
Amazon Bidding Strategies: Best Settings for Flywheel
Dynamic Bidding Strategies and Bid Boosters in Amazon: how do these work with Flywheel?
Written by
Krissy Axon
Updated over a week ago