Bid Automation: MACS | Flywheel Help Center

Bid Automation in Flywheel

Learn about Bid Automation in Flywheel

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Getting Started with Bid Automation

What is MACS?

Understand what MACS are and the role they play in bid automation.

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How to Set MACS: The Basics

Set MACS based on your advertising goals and margins to enable bid automation

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How to Set MACS in the Flywheel Software

Follow these steps to setting MACS in the Teikametrics software.

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Setting MACS: Deep Dive

Learn about the 5 key nuances that influence how your MACS will affect performance

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Quick Tips for Setting and Adjusting MACS

Quick tips for what to do and what NOT to do when setting and adjusting MACS.

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Using the MACS Calculator

Understanding, calculating and setting MACS to start bid automation using the MACS calculator

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When to Make Changes to MACS

Performance Expectations: You set your MACS, but things have changed, here is what you should do.

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Performance Expectations

Performance Expectations: What to Expect after Setting MACS

Campaign Optimization can take up to 90 days, learn more about common performance trends after setting your MACS.

Written by Teikametrics Education
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Learn how to Evaluate Performance

What metrics to look at and where to look when evaluating campaign performance

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Evaluating Performance: Too Much Spend, No Spend, High ACoS

Not seeing the desired results? Learn what factors may lead to poor performance and how to get things back on track.

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Evaluating Performance: Actions in Flywheel to Troubleshoot

Actions to take in Flywheel to get campaign performance back on track

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Evaluating Performance: External Factors Influencing Success

Understand the role external factors play in your Amazon advertising performance

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How the Bidder Works

How Does the Bidder Work?

Understand the phases of bid automation: Starter Bid, Discovery Stage, Value Bid

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What are the Reasons for Bid Changes?

Get more insight into how bid changes are made

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Bidding Algorithm: FAQ

Frequently asked questions about value-based bid changes

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What is Hourly Bidding 🕑

All your hourly bidding questions, answered

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What is Price Aware Bidding?

What sets Flywheel's price aware bidding apart?

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Settings

Amazon Bidding Strategies: Best Settings for Flywheel

Dynamic Bidding Strategies and Bid Boosters in Amazon: how do these work with Flywheel?

Written by Teikametrics Education
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Enable/Disable Bid Automation

You can now enable or disable bid automation for Sponsored Products and Sponsored Brands campaigns directly in Flywheel.

Written by Teikametrics Education
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