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Bid Automation: MACS

Bid Automation: MACS

MACS, Performance Expectations & More! Everything you need to know about bid automation.

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15 articles in this collection
Written by Krissy Axon

Bid Automation in Flywheel

Learn about Bid Automation in Flywheel
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Written by Krissy Axon
Updated over a week ago
Getting Started with Bid Automation

What is MACS?

An Intro to MACS and Bid Automation in Flywheel
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Written by Krissy Axon
Updated over a week ago

How to Set MACS: The Basics

Set MACS based on your advertising goals and margins to enable bid automation
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Written by Krissy Axon
Updated over a week ago

How to Set MACS

Follow these steps to set MACS.
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Written by Krissy Axon
Updated over a week ago

Setting MACS: Deep Dive

Learn about the 5 key nuances that influence how your MACS will affect performance
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Written by Krissy Axon
Updated over a week ago

Quick Tips: Setting MACS

Quick tips for what to do and what NOT to do when setting and adjusting MACS.
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Written by Krissy Axon
Updated over a week ago

Using the MACS Calculator

Understanding, calculating and setting MACS to start bid automation using the MACS calculator
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Written by Krissy Axon
Updated over a week ago

Adjusting your MACS

When and how you should make adjustments to MACS
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Written by Krissy Axon
Updated over a week ago
Performance Expectations

Performance Expectations: What to Expect after Setting MACS

Campaign Optimization can take up to 90 days, learn more about common performance trends after setting your MACS.
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Written by Krissy Axon
Updated over a week ago
How the Bidder Works

How Does the Bidder Work?

Understand the phases of bid automation: Starter Bid, Discovery Stage, Value Bid
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Written by Krissy Axon
Updated over a week ago

Value Based Bids: 101

What is the value bid, how are bids calculated and what performance factors that influence bid changes
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Written by Krissy Axon
Updated over a week ago

What are the Reasons for Bid Changes?

Get more insight into how bid changes are made
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Written by Krissy Axon
Updated over a week ago

Bidding Algorithm: FAQ

Frequently asked questions about value-based bid changes
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Written by Krissy Axon
Updated over a week ago

What is Price Aware Bidding?

What sets Flywheel's price aware bidding apart?
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Written by Krissy Axon
Updated over a week ago
Settings

Amazon Bidding Strategies: Best Settings for Flywheel

Dynamic Bidding Strategies and Bid Boosters in Amazon: how do these work with Flywheel?
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Written by Krissy Axon
Updated over a week ago